What does an AI search visibility audit measure?

An AI search visibility audit measures whether your website is structured, written, and technically configured so that AI models — ChatGPT, Claude, Perplexity, Google AI Overviews — can find, extract, and cite your content. It checks 12 factors including structured data (schema markup), content depth, entity clarity, AI crawler access, answer-first writing, and the presence of an llms.txt file.

Why do Swiss SMEs need an AI visibility audit?

Swiss consumers and B2B buyers increasingly use AI assistants to research products and services. If your business is not cited in AI responses, you are invisible at the moment of intent. An audit identifies the exact gaps preventing AI models from recommending you, and provides a ranked fix list so you address the highest-impact issues first.

How is an AI visibility audit different from an SEO audit?

A traditional SEO audit optimises for Google's ranking algorithm — keywords, backlinks, page speed. An AI visibility audit optimises for how AI models extract and cite content. The signals are different: AI models weight answer-first structure, entity clarity (does your schema clearly say who you are and what you do?), FAQ sections, and direct factual statements. A site can rank well on Google and still be invisible to AI search.

What is a good AI visibility score?

Our scoring runs 0–100. A score of 65 or above (grade B) means your site has the core technical requirements in place. Above 80 (grade A) means AI models can reliably extract and cite your content. Most Swiss SME sites we audit score between 20 and 50 — the gaps are fixable, and the improvements are concrete rather than speculative.

How much does an AI visibility audit cost?

The instant check is free — enter your domain and get a score and top three gaps in under a minute, at no cost. The full detailed report (every gap ranked by impact, with the exact recommended fix for each) is also free, delivered by email. A hands-on audit and implementation service — where we apply the fixes and prove the before/after lift — is a paid engagement.

AI Search Visibility Audit for Swiss SMEs

ChatGPT, Claude, Perplexity, and Google AI Overviews now answer buying questions without sending users to your website. An AI visibility audit tells you whether those models cite you — and exactly what to change if they don't.

What the audit measures

The AI Visibility Engine scores your site across 12 factors in two categories: page-level extractability and site-level signals.

› Structured data — does your schema tell AI what type of business you are?
› Answer-first writing — do pages open with a direct answer AI can extract?
› Content depth — is there enough substance for AI to consider you authoritative?
› FAQ sections — do you have markup AI can lift directly into its response?
› AI crawler access — does your robots.txt allow GPTBot, ClaudeBot, PerplexityBot?
› Entity clarity — is your brand, location, and service category unambiguous?
› Topical authority — do you cover a coherent set of topics with genuine depth?
› llms.txt — do you give AI a plain-text brief about your business?

AI visibility audit vs SEO audit vs content audit

An AI visibility audit is not a replacement for SEO. It answers a narrower question: can AI systems understand, extract, and cite your business when someone asks a buying question? The table below shows where the work differs.

Audit type	Primary question	Main signals checked	Typical output
AI visibility audit	Will ChatGPT, Claude, and Perplexity cite this business?	Schema, answer-first copy, FAQs, llms.txt, AI crawler access, entity clarity	Ranked fix pack for AI citation readiness
SEO audit	Can Google crawl, index, and rank this website?	Keywords, links, technical SEO, page speed, indexation, metadata	SEO backlog and ranking opportunities
Content audit	Does the site answer customer questions well?	Coverage, clarity, duplication, tone, freshness, conversion paths	Content gaps, rewrites, and editorial priorities
Local business audit	Is the business clear in a specific Swiss market?	Location pages, service area, local schema, reviews, language signals	Local visibility and trust improvements

Use the AI audit when the buyer asks an AI assistant for providers, comparisons, or recommendations.
Use the SEO audit when the question is ranking, indexing, or organic traffic from Google.
Use the content audit when the page is indexed but the answer is vague, thin, or hard to extract.

Why this matters for Swiss SMEs specifically

Switzerland has a high rate of professional services businesses — accountants, lawyers, medical practices, consultants, specialist retailers — whose clients now research them using AI assistants before making contact. Swiss German, French, and Italian markets each have AI search patterns that differ from broader European trends. An audit calibrated to the Swiss market accounts for multilingual content signals, local entity recognition, and Swiss-specific schema (VAT numbers, cantonal geography).

How to interpret your score

80–100

AI-ready

65–79

Solid base

50–64

Gaps to fix

35–49

Significant work

0–34

Not visible

Most Swiss SMEs we audit score between 20 and 50. The issues are consistent and fixable: missing schema markup, no AI crawler permissions, thin or unstructured content. A full report shows each gap ranked by impact, with the exact fix.

AI Search Visibility Audit for Swiss SMEs

What the audit measures

AI visibility audit vs SEO audit vs content audit

Why this matters for Swiss SMEs specifically

How to interpret your score

Frequently asked questions